Portfolio — Recent selected projects
I've built everything from 4,000-person global summits and broadcast-quality conferences to intimate executive dinners with customers, prospects, policymakers and Nobel laureates.
Every project below is work I personally led or co-led, with responsibility spanning strategy, programming, executive engagement, production and commercial outcomes.
01 / Featured
A day of immersion in innovation for 4,000 Octopus Energy customers at Battersea Evolution — bringing them face-to-face with industry titans, climate voices and celebrity icons for a one-day flagship in the summer of 2026.
On the program
John Kerry, Uber UK & a keynote stage that ran all day.
Owned end-to-end: speaker program, run of show, green room operations, full show content and stage management.
Watch & recap
02 / Featured
Secured California Governor Gavin Newsom's participation in a UK-hosted town hall announcing Octopus's billion dollar investment in California and exploring how the collaboration can accelerate the clean energy transition. From first outreach to show day, I led planning, communications and delivery, coordinating teams across government, media and Octopus.
The result: more than 200 individual press placements from a single afternoon, transforming an executive town hall into an international news story. Coverage →
03 / Featured
I designed and delivered an invitation-only executive salon with the British Consulate, bringing together forty hand-picked leaders from utilities, hyperscalers and government. Every invitation was selected against a commercial objective, helping turn conversations into action.
One of our largest utility customers re-signed shortly afterwards, demonstrating the value of treating executive engagement as a commercial program, not simply an event.
04 / Featured
Conceived, built and scaled Kraken Impact into a multi-day executive experience spanning keynote stages, customer workshops, curated networking, immersive hospitality and unforgettable entertainment. Hosted in world-class cultural venues across New York and Amsterdam, Impact became Kraken's flagship event for customers, partners and industry leaders.
Beyond the headline conference, I designed the complete experience, from executive dinners and city outings to customer workshops, branded environments and production playbooks, creating a program that people returned to and that could be successfully replicated in new markets.
Detail matters
Custom Kraken H₂O cans, translated subtitles, and a Nasdaq moment.
Every touchpoint considered — from branded hydration to live English/Japanese caption walls — so the room felt as intentional as the program.
Second edition — expanding Impact to Amsterdam
“You are truly the most talented marketing team Kraken could ever ask for. But most importantly, what a fantastic group of humans making the dream come true. Go team!!”
Watch
Also in the file
Led Kraken's platinum sponsorship strategy over multiple years, transforming our presence from a traditional exhibition stand into one of the event's busiest destinations. Curated more than 15 executive speaking opportunities and built a booth theater program that consistently drew crowds from the show floor year after year.
Results — on-site presence nurtured, expanded and helped close multi-million-dollar utility deals in pipeline.
07 / In the room
An evening with a simple purpose: helping restore power where it mattered most. This fundraising dinner brought together leaders from across the energy sector to fund solar projects for Ukrainian schools and hospitals whose electricity had been destroyed by the war.
“B2B audiences are people too! Looks amazing Natasha.”
About
Sometimes that's a flagship conference. Sometimes it's a government reception, an executive summit, a customer workshop or a global product launch. Whatever the format, my job is the same: bring together the right people, create an experience worth remembering, and make sure it delivers a commercial outcome.
Throughout my career I've built programs from scratch, launched new brands, scaled global events, and partnered with founders, CEOs and technical teams to turn complex ideas into stories people understand and believe in. I enjoy operating where strategy meets execution, developing the vision, then rolling up my sleeves to make it happen.
I'm endlessly curious, happiest solving ambiguous problems, and convinced that the best experiences don't happen by accident. They're carefully designed, obsessively planned, and delivered by teams that care deeply about every detail.
When I'm not working, you'll usually find me renovating old houses, tending an increasingly ambitious rooftop garden, exploring somewhere new with my husband and our dogs, or writing science fiction.
What people say
"ROCK STAR! We've truly enjoyed seeing your hard work pay off in such amazing results. Love working with you and your team!"
"Nat, you literally put Kraken on the map 🌍. We all owe you a big THANK YOU for that. Excited you're staying part of the family, now as both customer and partner 😀"
Colophon