Natasha Crowe — Events Portfolio

Conceived, built and scaled Kraken Impact into a multi-day executive experience spanning keynote stages, customer workshops, curated networking, immersive hospitality and unforgettable entertainment. Hosted in world-class cultural venues across New York and Amsterdam, Impact became Kraken's flagship event for customers, partners and industry leaders.

Beyond the headline conference, I designed the complete experience, from executive dinners and city outings to customer workshops, branded environments and production playbooks, creating a program that people returned to and that could be successfully replicated in new markets.

500–1,000 executive leaders
The Shed, NYC & EyeFilm Museum, Amsterdam
2025–2026
Owned Strategy • Programming • Audience • Playbooks

Al Gore delivering the opening keynote at Impact — Opening keynote — anchor speaker programmed to draw the executive audience.

Panel discussion on the Impact main stage with live translation and audience Q&A — Main stage — three stages of programming across three days.

Wall wrap install for Impact branding — Venue buildout — production standards set to broadcast quality.

Fireside on the second stage at Impact NYC — Second stage — parallel programming and executive workshops alongside keynote content.

Impact stage set with 'Improve 1 billion lives within a decade' messaging — Stage design — mission statement front and center for every session.

Detail matters

Custom Kraken H₂O cans, translated subtitles, and a Nasdaq moment.

Every touchpoint considered — from branded hydration to live English/Japanese caption walls — so the room felt as intentional as the program.

Custom-branded Kraken H2O cans on the show floor — Branded touchpoints — bespoke details across every delegate journey.

Broadcast control room during Impact — Broadcast control — every session produced to broadcast standard.

Kraken team ringing the Nasdaq bell — Nasdaq bell — extending the program beyond the venue with a market-open moment.

Natasha Crowe interviewing Al Gore in the VIP room at Impact — VIP room — high-touch access for top-tier customers and speakers.

Long-table delegate dinner during Impact with floral tablescape and international guests — Private customer dinners — hosted throughout the program to deepen relationships.

Second edition — expanding Impact to Amsterdam

Exterior of the EyeFilm Museum in Amsterdam with Impact flags flying — EyeFilm Museum — world-class cultural venue chosen to elevate the guest experience.

Miniature Amsterdam clogs branded with Impact on a dinner table — Delegate gifting — evening entertainment and detail-led hospitality beyond the conference floor.

Delegates networking in the EyeFilm Museum foyer under pink Impact lighting — Foyer takeover — curated networking designed between every session.

Panel discussion on the Impact stage in Amsterdam — Main stage, Amsterdam — the NYC playbook successfully replicated in a new market.

Natasha Crowe with the Kraken marketing team on stage at Impact wrap — Event wrap — the Kraken marketing team behind the program, 2025.

“You are truly the most talented marketing team Kraken could ever ask for. But most importantly, what a fantastic group of humans making the dream come true. Go team!!”

Kraken Commercial Director

Watch

01 / Featured

Energy Tech
Summit 2026

A day of immersion in innovation for 4,000 Octopus Energy customers at Battersea Evolution — bringing them face-to-face with industry titans, climate voices and celebrity icons for a one-day flagship in the summer of 2026.

4,000 customers
Battersea, London
Summer 2026
Led Programming • Speaker curation • Run of show • Green room • On-site build

Energy Tech Summit main stage at Battersea Evolution — Main stage, Battersea — flagship stage built to host 4,000 customers in a single day. © Getty Images for Octopus Energy.

Show floor scenography with oversized paper flowers — Love & Power scenography — immersive show floor designed around the customer journey.

On the program

John Kerry, Uber UK & a keynote stage that ran all day.

Owned end-to-end: speaker program, run of show, green room operations, full show content and stage management.

John Kerry in conversation backstage — Backstage, John Kerry — global voices programmed to bring the energy transition to life for customers.

Panel discussion with Uber UK General Manager — Main stage panel — industry-leading operators programmed alongside climate voices.

Customers in the outdoor lounge area — Outdoor lounge — hospitality zones designed for informal customer conversation between sessions.

Watch & recap

02 / Featured

Governor Newsom
at Octopus Energy HQ.

Secured California Governor Gavin Newsom's participation in a UK-hosted town hall announcing Octopus's billion dollar investment in California and exploring how the collaboration can accelerate the clean energy transition. From first outreach to show day, I led planning, communications and delivery, coordinating teams across government, media and Octopus.

The result: more than 200 individual press placements from a single afternoon, transforming an executive town hall into an international news story. Coverage →

200+ press placements
Octopus Energy HQ, London
Feb 2026
Owned Planning • Communications • Delivery

Governor Gavin Newsom in fireside conversation with Natasha Crowe at Octopus Energy's London HQ — Fireside, Governor Newsom — town hall engineered to deliver 200+ press placements in a single afternoon, Octopus Energy HQ, London.

03 / Featured

Octopus × UK Gov
Executive Salon.

I designed and delivered an invitation-only executive salon with the British Consulate, bringing together forty hand-picked leaders from utilities, hyperscalers and government. Every invitation was selected against a commercial objective, helping turn conversations into action.

One of our largest utility customers re-signed shortly afterwards, demonstrating the value of treating executive engagement as a commercial program, not simply an event.

~40 senior leaders
British Consulate
San Francisco
Feb 2026
Owned Audience strategy • Executive engagement • Delivery

Table setting at the Octopus Energy × British Consulate salon dinner overlooking the Bay Bridge — Salon dinner — private table setting designed for candid customer conversation, Waterbar SF.

Signature cocktail served at the Octopus × UK Government executive salon — Cocktail detail — bespoke hospitality touches for an executive audience.

Octopus mascot at the San Francisco salon venue — Mascot on the door — signature Octopus warmth translated into an executive setting.

Also in the file

Sponsorships, executive moments and government-level convenings.

05Europe's largest energy conference

Enlit Europe

Led Kraken's platinum sponsorship strategy over multiple years, transforming our presence from a traditional exhibition stand into one of the event's busiest destinations. Curated more than 15 executive speaking opportunities and built a booth theater program that consistently drew crowds from the show floor year after year.

Results — on-site presence nurtured, expanded and helped close multi-million-dollar utility deals in pipeline.

Day 1 recap on LinkedIn →

Platinum sponsorship
15+ speaking slots
Frankfurt • Paris • Milan • Bilbao
Multi-year program
Owned Strategy • Content • Activation • Vendor mgmt.

Kraken booth theater at Enlit Europe — Booth theater, Enlit Europe — sponsorship stand rebuilt as a headline programming venue.

Coffee bar and hallway at the Kraken booth, Enlit Europe Milan — Coffee bar & hallway, Milan — booth engineered as a destination for the show floor.

Fleet of Kraken-branded pedicabs outside the Enlit Europe venue in Paris — Kraken pedicab fleet, Paris — city-wide activation extending brand presence beyond the venue.

On booth theater program at Enlit Europe, Paris — On-booth theater, Paris — 15+ executive speaking slots curated across the week.

Leadership speaking session at Enlit Europe — Leadership speaking session, Frankfurt — Kraken leadership programmed onto the industry's biggest stages.

06UK Government Residence, New York

NY Climate Week × UNGA

Over multiple Climate Weeks, I developed and delivered executive events ranging from private dinners and customer engagements to government receptions. This event at the UK Government Residence was last year's centerpiece, designed to strengthen relationships with customers, policymakers and partners.See on LinkedIn →

Executive Climate Week program
UK Government Residence
New York City
UNGA • Climate Week
Owned Audience • Partnerships • Delivery

Reception at the UK Government's residence in New York during Climate Week and UNGA — UK Government Residence reception — customer relationships strengthened alongside policymakers and partners.

Deputy PM David Lammy in conversation at the Octopus Energy reception — Octopus CEO × UK Deputy PM — executive access engineered to accelerate industrial-strategy conversations.

07 / In the room

Energy Act for Ukraine Foundation dinner.

An evening with a simple purpose: helping restore power where it mattered most. This fundraising dinner brought together leaders from across the energy sector to fund solar projects for Ukrainian schools and hospitals whose electricity had been destroyed by the war.

Solar for schools & hospitals
Energy Act for Ukraine
Milan
Owned Concept → delivery

08Times Square, New York · 2023

Times Square Takeover

I use OOH as an extension of the event strategy, placing bold creative around key industry moments and locations where the right audience is already paying attention. The goal is to amplify the moment, build brand presence and make a targeted media buy feel much bigger — including a Times Square takeover in 2023, timed around our sponsorship of the Reuters symposium at the Times Square Marriott.

~4 million impressions
Times Square, New York
2023
Owned Negotiation • Media buy • Creative concept • Audits

Kraken branding lighting up a Times Square tower screen at night — Tower takeover — full-screen brand presence timed to the Reuters symposium next door.

Crowds in Times Square beneath Kraken screens reading 'switch to your utility' — Street level — creative sequenced across neighboring screens to make the buy feel far bigger.

Kraken screens across Times Square buildings in daylight — Daylight coverage — multiple placements audited across the day for share of eye.

09Austin, Texas · 2018

CNN & Great Big Story at SXSW

At SXSW 2018, CNN turned its "Facts First" campaign into a street-level experience — an apple cart outside the venue handed out free apples branded with the CNN logo and "Facts First" stickers.

A second activation brought Great Big Story narratives to life: guests explored each story on tablets, then stepped into the activations themselves, from a claw-machine illusion to a neon-lit poisonous garden and an infinity room.

SXSW
Austin, Texas
2018
Led Event & brand experience

CNN 'Facts First' apple cart handing out branded apples at SXSW — Facts First apple cart — CNN's campaign message turned into a tactile, shareable activation.

Guests inside the neon-lit Great Big Story infinity room at SXSW — Great Big Story infinity room — editorial stories made physical on the show floor.

10Union Market, Washington, DC · 2017

Advoc8 — Curated Buy Pop-Up

A three-day gifting pop-up at Union Market in Washington, DC, created to launch Advoc8's new premium corporate gifting business. We transformed the space into a Nordic winter wonderland, complete with snow, specialty cocktails and a vintage photo moment, with a curated display of products available to order at the heart of the experience.

Three-day retail pop-up
Union Market, Washington, DC
2017
Owned Concept • Experience design • Delivery

Guests posing in Santa hats at the vintage photo moment during the Curated Buy pop-up — Vintage photo moment — a shareable set piece built into the pop-up floor.

Guests enjoying the vintage photo moment props at the Curated Buy pop-up — Photo moment in action — guests leaning into the Nordic winter wonderland theme.

Framed Curated Buy thank-you card displaying product photography and pop-up dates — Thank-you signage — the curated product display carried through to take-home detail.

“B2B audiences are people too! Looks amazing Natasha.”

Advertising Content Director

About

I build the moments that move companies forward.

Sometimes that's a flagship conference. Sometimes it's a government reception, an executive summit, a customer workshop or a global product launch. Whatever the format, my job is the same: bring together the right people, create an experience worth remembering, and make sure it delivers a commercial outcome.

Throughout my career I've built programs from scratch, launched new brands, scaled global events, and partnered with founders, CEOs and technical teams to turn complex ideas into stories people understand and believe in. I enjoy operating where strategy meets execution, developing the vision, then rolling up my sleeves to make it happen.

I'm endlessly curious, happiest solving ambiguous problems, and convinced that the best experiences don't happen by accident. They're carefully designed, obsessively planned, and delivered by teams that care deeply about every detail.

When I'm not working, you'll usually find me renovating old houses, tending an increasingly ambitious rooftop garden, exploring somewhere new with my husband and our dogs, or writing science fiction.

What people say

"ROCK STAR! We've truly enjoyed seeing your hard work pay off in such amazing results. Love working with you and your team!"

— Co-founder, Dynamo Network

"Nat, you literally put Kraken on the map 🌍. We all owe you a big THANK YOU for that. Excited you're staying part of the family, now as both customer and partner 😀"

— Kraken CEO

Colophon

For whatever
you're building next.

Email

naticat@icloud.com

/in/natashacrowe

Based

New York City

Turning ambitious ideasinto experiences people remember.

Kraken Impact

Energy TechSummit 2026

Governor Newsomat Octopus Energy HQ.

Octopus × UK GovExecutive Salon.